We're not here to try and convince you to buy a particular bait. You can buy any bait, or better yet, open your tackle box and pull out a bait you already own, and put these retrieves to work on your local lake. I will however, tell you my favorite lipless baits for cold water bass fishing. But more importantly, I'll tell you how I came to that conclusion.
Let's start with the retrieves:
1) The Flip Flop: The flip flop retrieve (unfortunately it has nothing to do with my favorite footwear) involves very gently lifting and dropping the rod tip without moving the bait laterally across the bottom. You quite literally flip the bait back and forth from one side to the other without lifting it off bottom. Every 10-15 flips you give the rod an extra bump to move the bait forward about 12 inches then repeat the process.
When and Why? This retrieve works best in the coldest of cold. The bass are lethargic, they don't want to pursue a fast meal. Instead of trying to draw a reaction you're simply making commotion, letting out extra sound, and giving the bass time to inspect the bait. They're slowly lulled in and when the bait hops away, they attack.
2) The Shake: This retrieve is almost a perfect mirror of how I like to work a jig in cold water. It involves shaking the bait right on the bottom. I shake it very aggressively but without moving the bait forward. After 5 to 10 seconds of shaking I snap the rod tip and hop the bait forward 12-18 inches. Once it settles back to bottom I begin shaking again.
When and Why? This retrieve works best in cool to cold water. If the fish are open to feeding some but are still not aggressive, this will fool them. The incredibly obnoxious sound given off by an aggressively shaken lipless is enough to drive anyone insane. (If you fish from an aluminum it will drive you more insane than it does the fish!) Once the fish is agitated and ready for a fight the bait snapping up off the bottom is enough to make them come unglued!
3) The Gentle Approach: This retrieve is incredibly simple! Whether you're in a grassy pond, a rocky ledge, or a featureless mud flat you can catch bass with this approach. After letting your bait settle to the bottom reel up the slack, draw the line tight, and lift the rod 12-18 inches. Lift just fast enough to feel the bait begin to vibrate. Hold the rod still and allow the bait to pendulum back to bottom. Once its settled let it sit idle for 2-5 seconds then repeat.
When and Why? This retrieve is deadly from September to April in a variety of environments. It shines when the water is cool but not cold. If the fish are doing anything from ambushing bait shallow, to sitting under docks, or even lounging in a deep water haunt, this retrieve will get them to bite. Don't be afraid to use this as a direct replacement for a shaky head, spoon, or even a jig.
4) The Rip and Rattle: The first time I saw this approach I didn't know what to think. Was I watching bass fishing genius in the making or just another snagger doing his worst? The weigh-in later that afternoon told the story! This retrieve involves letting the bait settle just long enough to hit bottom. As soon as it hits you sweep the rod (set the hook). As you're reeling up your slack the bait settles to bottom again and you sweep again. This retrieve requires a heavy bait to get back to bottom between sweeps. (You can see how this could be confused with snagging but I assure you the bass come to the boat with the bait in their mouth)
When and Why? The Rip and Rattle is DEADLY when the bass are shallow and feeding. Water temp doesn't seem to matter as its a pure reaction bite focused on triggering an extremely aggressive bite. If the bass are in the shallows and bait is present, you may want to tie the rod to your arm so you don't lose it! The combination of the bait flying through the water, extremely loud sound, and repetition, is more than most bass can stand. If they're under docks, tie it on twice!